Rich Hard Collections,LLC, formally known as Rich Hard, was established in 1998 by the late Donnetta Louise Hill a.k.a "Queen Diesel" of New Orleans, Louisiana (6th ward).

      Although loved, respected, and an inspiration for many, Ms.Hill was murdered in broad daylight at the age of 20 in July of the year 2000. Before her life began to start, it was bought to a traumatic end. Her loss has had a great impact on her family, close friends, and loved ones. As a result, her business quickly diminished and received no recognition outside of her neighborhood, the Lafitte housing development (projects).

      In 2012 her daughter, her one and only surviving child, learned of the brand and immediately became motivated and determined to keep her mother’s legacy alive by giving back to the community through school supply giveaways, clothing donations to the local shelters and much more.

     Rich Hard is a MOVEMENT. It is a LIFESTYLE! It is MOTIVATION; motivation to be extraordinary; exceeding every goal that is set and overcoming any obstacles. Rich Hard is a lifestyle of hard work and no handouts.

We have been providing quality and comfort since 2015. Our goal is to offer affordable styles and trends that are appealing to everyone.